EST. 2026 - AMSTERDAM
BECOME/HER
A system of female performance. Built for women who train hard and live with intention.
Request early access00 - The brand
The RE/HERS app - in development
A system of
female performance.
RE/HERS is not a product line. It is a complete performance system designed for the female body - precise, premium and quietly confident.
Clinical clarity, warmed by an editorial and human touch. Energy, focus and recovery held in one structure instead of scattered across a shelf. We are building the system first and opening it in stages, starting in the Netherlands.
Three rituals,
one system
02 - The system
- 01
Daily Strength
The foundation for strength, recovery and cognitive performance.
- 02
Controlled Energy
Balanced stimulation for clear focus and sustained, crash-free energy.
- 03
Recovery & Restore
Recovery for muscle, nervous system and hormonal balance.
The three rituals are conceptual pillars of the RE/HERS system. They are not purchasable products and are not available for sale.
03 - Our supplements
Formulated, not decorated.
Mass Gainer, Whey Isolate and Creatine - a tight range designed around the female body, with nothing added for show.
Clinical labelling, honest dosing and a single sharp accent per product. The range is in development and is not available for sale yet - shown here as design direction, not as a shop.
04 - Founder
Built with Jaimie Vaes
Jaimie Vaes is Founder and CEO of RE/HERS.
She guides the public voice of the brand, its creative direction and the female-first experience - from how RE/HERS speaks, to how the system feels in practice.
Instagram - @jaimievaes ↗RE/HERS is an independent consumer brand.
05 - Direction
The ecosystem
Coaching leads. Everything else follows in sequence. Nothing below is live yet - this is the direction of the system, published early and openly.
- 01
Coaching
Female-first coaching is the entry point to the system - structure, strength and recovery guided by real practitioners.
Coming first - 02
App
A training and recovery companion that keeps the three rituals in rhythm across a full week.
In development - 03
Supplements
The three rituals, formulated. Direction is set; formulation and compliance work is ongoing.
In development - 04
Community
A Netherlands-first collective of women who train hard and live with intention.
Coming
06 - Early access
Be first,
not late.
RE/HERS opens in stages, starting in the Netherlands. Leave your address to be considered for the first intake.